Coldwell Banker puts new spin on search

Beta site features image-based 'BlueScape Search'

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Coldwell Banker Real Estate LLC is launching a new Web site that aims to take some of the drudgery out of property searches, providing consumers with more ways of expressing their preferences and trying to anticipate what they’re looking for.

Coldwell Banker’s new site can identify a user’s location as soon as they come to the site, and serve up properties in that area. Then, drawing on predictive search techniques employed by sites like Amazon.com, profiles are constructed for each visitor, allowing the site to suggest homes they might be interested in.