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Video: the real estate game-changer

6 ways medium sells listings

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If you had to select one tool for 2010 that would give you an edge over 99 percent of your competitors, what would that be? When I wrote "Waging War on Real Estate's Discounters," the main goal of the book was to help agents craft a "unique selling proposition" (USP) that distinguishes their services from their competitors and thereby earn a full commission. To achieve this goal, agents must be able to demonstrate how their USP helps sellers achieve maximum exposure to the marketplace that results in the seller obtaining the highest possible price in the shortest amount of time. While there are plenty of ways to create a USP, some startling new statistics indicate there is a tremendous opportunity in a surprisingly obvious place: video. According to the National Association of Realtors (NAR), only 1 percent of the agents are using video to market their listings, yet 73 percent of all sellers would list with an agent who uses video to market their propert...