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Winning the Web race against time

Short-term and long-term online strategies

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Take a deep real estate technology dive, Aug 7, 2017

It's December. Few people are looking online for real estate right now. You're probably gearing up for next year. December is as good a time to start thinking about how we might apply all the various marketing techniques at our disposal for the coming season. Partly because if the Google Insight chart linked to above holds true for this year, then there may be a big jump in interest sometime next month.In the past year we've heard a lot about social media. We've heard a few things about online advertising. Search-engine optimization tends to be a perennial favorite as well. And our own Web sites are always in need of a tune-up. It seems that all of these have their time, but knowing when is the trick. This article is going to be about time and how we might use it wisely in our online efforts. Because different methods of online marketing work best in different timeframes, knowing when to use something is critical in the success of the implementation. SEO and time Let's st...