Zillow.com moved up one position in November in rankings compiled by data aggregator Hitwise to become the second-most popular Web site in the real estate category — the first change in the Hitwise rankings among the top four Web sites in more than a year.

Listings site Realtor.com, the official site of the National Association of Realtors, remained at the top of the Hitwise Top 20 list, with a 6.45 percent share of traffic in the real estate category.

Zillow.com moved up one position in November in rankings compiled by data aggregator Hitwise to become the second-most popular Web site in the real estate category — the first change in the Hitwise rankings among the top four Web sites in more than a year.

Listings site Realtor.com, the official site of the National Association of Realtors, remained at the top of the Hitwise Top 20 list, with a 6.45 percent share of traffic in the real estate category.

Zillow.com’s 3.42 percent market share helped it bump Yahoo! Real Estate, which had 3.2 percent market share, from second place to third. Brokerage ZipRealty’s Web site was the fourth-most popular destination in the real estate category, Hitwise said, capturing 2.79 percent of visitors.

According to previous Hitwise reports, the order of the top four real estate Web sites last changed in August 2008, when ZipRealty moved up from fifth position to fourth.

Other sites moving up in the Hitwise Top 20 rankings in November included Rent.com (in fourth place with 2.41 percent market share) and Trulia.com (fifth place, 2.29 percent market share). Rent.com and Trulia.com surpassed home improvement site ServiceMagic, which fell from fifth place in October to seventh place in November, with 2.27 percent market share.

Other sites moving up were Homes.com (up one position, to eighth, with 1.92 percent market share); RE/MAX Real Estate (up two positions to 10th, with 1.24 percent market share); AOL Real Estate (up three positions to 14th, with 1.07 percent market share), and ForRent.com (up three positions, to 15th, with 1.02 percent market share). …CONTINUED

Falling in the rankings were MSN Real Estate (down one position to ninth, with 1.74 percent market share); Apartments.com (down one place to 11th, with 1.23 percent market share); HUD.gov (down one position to 12th, with 1.22 percent market share), Apartment Guide (down two places to 16th, with 0.99 percent market share); Century 21 Real Estate (down one place to 17th, with 0.98 percent market share); and HomeGain (down three positions to 18th, with 0.96 percent market share).

Holding steady in the rankings were MyNewPlace (13th position, 1.22 percent market share); Listingbook Services (19th place, 0.96 percent market share); and LoopNet (20th place, 0.92 percent market share).

Although no new sites entered the Hitwise Top 20, five sites entered the Top 100: HUD’s previously unranked FHA portal (21st); RentedSpaces (previously unranked, 42nd in November); The Westfield Group, (up from 107th to 82nd); FederalHousingTaxCredit.com (88th, up from 131st); tenmanagement.com (89th, up from 108th).

Leaving the top 100 were USAMLS.net (101st); Obeo (102nd); Garden State Multi Listing Service (108th); i-RealEstateagents.com (116th); and Homerentalstore.com (143).

Fast-moving sites included H&R Block Mortgages (up 208 places, to 112th); The Bridges at Preston Crossings (up 1,129 places to 1,132nd); ARIA Resort and Casino (up 158 places, to 251st); Real Capital Analytics (up 349 places, to 567); Realestate.reporternews.com (up 604 places to 1,036th); Coldwell Banker Howard Perry and Walston (up 198 places to 400th); Modern Homes for Sale (up 416 places to 885th); RE/MAX Realty Center Poughkeepsie (up 82 places, to 214th), and OwnerVacationRentals.com (up 495 places, to 1,237th).

The top 10 search terms listed in the latest report were "realtor.com," "zillow," "apartments for rent," "real estate," "century 21," "homes for sale," "zillow.com," "remax," "houses for rent," and "homes for rent."

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