BrokerageIndustry News

Broker seeks out the ‘good life’

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Krisstina Wise, broker for the GoodLife team Inc., an Austin, Texas-based real estate company, says real estate agents and brokers must be "customer obsessed" to survive in this changed market. Wise, who in 1998 launched Agent Elf, a real estate systems management and customer relationship management tool, and in 2005 co-founded agent referral company OnePoint Refferal, is speaking at the Real Estate Connect conference in New York City, which runs form Jan. 13-15, 2010. She responded to a set of questions posed by Inman News: 1. What do you see happening in the real estate market in 2010? The simultaneous shift in the market, along with the emergence of social media and new technologies, has changed the real estate game. I see the revenues and incomes of traditional brokerages and traditional agents continuing to decline unless they can innovate and adopt new technologies and systems to deal with these changes. Buyers and sellers will demand more from their ag...