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3 steps to a better marketing strategy

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Some agents had their best year ever in 2009. The difference between these agents and those who are struggling comes down to a single word: mindset. I belong to a group of real estate industry speakers. At the annual National Association of Realtors conference last month, we were fortunate to have Jennifer Cummings coach our group on how to market our services in today's tough environment.Cummings is an economist by background. Her clients include Fortune 100 companies and luxury real estate agents. Her observations provide insight for all agents who are serious about improving their business in 2010. 1. The greatest challenge for 2010: your mindset During the first half of this decade, most agents and clients were experiencing an abundance mindset. Real estate prices were rising dramatically, credit was easy, and most felt confident that good times were ahead. The challenge we are facing during this recession is a sense of scarcity. The lack of consumer confidence means ...