BrokerageIndustry News

‘E-team’ boosts broker’s bottom line

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: The following Q&A interview with Mike Reidmann, a broker in Nebraska, is featured as part of the "To Be a Broker" editorial project that highlights broker challenges and strategies for success. Click here for more info. Name: Mike Reidmann Company name: NP Dodge Co.Years as a broker: 22. Number of sales agents who you supervise: 13 office managers, 500 sales associates. Years working in the real estate industry: 33. Q: What is the biggest change you have made to the brokerage in the past year, and what prompted this change? How has this change impacted the bottom line, if at all? What has changed about your service offering in the past year? A: (We) reduced our print marketing budget and increased our online efforts. We now distribute our listings to 57 different online amalgamators; we increased our purchase of keywords from search engines and began monitoring e-mail inquiries in real time through our business development department....