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Google sheds light on real estate plans

Search-engine giant says it doesn't intend to be national MLS

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NEW YORK -- Google's recent refinements in the real estate space -- which include creating "place pages" for individual listings -- don't mean the search-engine giant is moving to create a national multiple listing service, the company says.But the refinements have improved the quality of traffic the search engine delivers to advertisers -- including big brokerages that Google is out to sign up as clients, said Sam Sebastian, the company's director of local and business-to-business markets.In a one-on-one discussion with Inman News founder and publisher Bradley Inman at Real Estate Connect New York, Sebastian said it's his job to help big brokerages make the most out of what Google has to offer."Agents have always been pretty engaged" in buying keywords and targeted ads from Google to drive traffic to their Web sites, Sebastian said. "But the big brokerages that can really do this in scale, and work this into their marketing programs -- that's where I think the...