BrokerageIndustry News

Ditching short sales

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: The following Q-and-A interview with Kimberly Dotseth, a broker-owner in San Diego, Calif., is a part of the "To Be a Broker" editorial project that highlights broker challenges and strategies for success. Click here for more info. Name: Kimberly Dotseth Years as a broker: 2.5 Number of sales agents who you supervise: 1 Years working in the real estate industry: 21 Q: What is the biggest change you have made to the brokerage in the past year, and what prompted this change? How has this change impacted the bottom line, if at all? What has changed about your service offering in the past year? A: I created a more solid brand and solidified what makes my brokerage "green." I also stopped doing (most) work associated with bank-owned homes and short sales, and my regular business subsequently shot up. That decision changed my life. I had my best year since 2006 (in 2009). I have become more available, (between the hours of) 7 a.m. to ...