OpinionIndustry News

Get stars in your eyes … head will blow up

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Editor's note: This article, by Inman News Publisher Bradley Inman, was originally published at BradInman.com. Click here to view the original item. The 10-year anniversary of the dot-com crash is next month, a good time to write about the fine line between leadership and hubris. In early 2000, HomeGain, an online real estate company that I started the year before, was chasing leader Realtor.com. We were quickly building awareness and sign-ups around our home-valuation tool and our venture-backed radio spend. In those days, we were second or third in online real estate traffic and the premium was on visitor count and user engagement, not revenue. (In just a few months, the math and mood changed for all dot-com entrepreneurs and their investors). Hubris was creeping in. Get stars in your eyes and your head will blow up. That spring, we were re-architecting the entire HomeGain site with a new technology team who built the new site on Linux and was breaking new ground in softwa...