The 10-year anniversary of the dot-com crash is next month, a good time to write about the fine line between leadership and hubris.
In early 2000, HomeGain, an online real estate company that I started the year before, was chasing leader Realtor.com. We were quickly building awareness and sign-ups around our home-valuation tool and our venture-backed radio spend. In those days, we were second or third in online real estate traffic and the premium was on visitor count and user engagement, not revenue. (In just a few months, the math and mood changed for all dot-com entrepreneurs and their investors). Hubris was creeping in.
Get stars in your eyes and your head will blow up.