Industry NewsTechnology

Online marketing done right

Social media, blogging platforms can hinder agent Web rankings

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Are you generating results you want from your online marketing efforts? If not, this common agent mistake may be the culprit. One of my biggest takeaways from Real Estate Connect in New York City came from a discussion with fellow Inman columnist Gahlord Dewald. After hearing Tom Ferry's strong recommendation to use Posterous, I thought it would be smart to take a second look at this tool for agents. Although I signed up for Posterous, I haven't been using it. The Posterous site allows users to create a blog using just their e-mail. This seems like a smart choice for agents who don't want to get caught up in using plug-ins and the other challenges associated with setting up a WordPress blog. Tom's recommendation that you could "skin" your Posterous site so it looks like your Web site seemed like a great plus that made total sense. Gahlord is a tremendous resource on technology issues, so I asked him to help me to better understand how I would use Posterous if I w...