Today’s brokers and agents who survive and lead us out of this current mess are going to be those most willing to change. They will share three key attributes: they will be the most competent in their craft, utilize all available technology, and be the most dedicated to customer service.
It seems like that should be the case today, but some, and perhaps a majority, are resistant to change. But pure Darwinism, survival of the fittest, is on the way. And internal and external changes to real estate brokerage offices will be a part of our evolution.
Undoubtedly, these changes will be fundamental. Externally, technology will continue to drive our industry change, and internally, change will be in the form of technology and reduced commissions. Sounds simple, but the transformation to the brokerage of 2020 will be drastic.