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Do play with the new toys

Content producers should experience the iPad, emerging technologies

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The launch of the iPad, the latest shiny object from Apple, has generated lots of commentary about how the iPad is either going to save old media or be a spectacular failure. I'm going to steer clear of such predictions, and talk about some of the technologies bound into the iPad that might prove to be important to real estate professionals, and the usefulness of playing with emerging technologies in general. Playing with new toys Usually when a new technology comes out, there's a lot of conversation about it's price, features and benefits. This is a common and useful way to look at things if you're a consumer. But if you make things, just looking at cost, features and benefits isn't going to give you the full picture. Learning how a new technology works -- or what sort of content or ideas or presentation it promotes -- is extremely useful. If you are not only a consumer of content but a producer, there is an opportunity cost in delaying learning how to u...