Should I stay or should I go?

Agents, brokers weigh choices when company rebrands

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It’s one thing for a real estate agent who is just starting out in the business to choose the company and brand he wants to work under, and another for an experienced Realtor to jump ship to another company or strike out on her own.

But what do you do when the company you’ve staked your career on decides to rebrand?

That’s the decision facing more than 300 agents in Tucson, Ariz., after Realty Executives Southern Arizona owner Anthony Azar announced last week that he’d struck an agreement to rebrand as a Keller Williams franchise.

While Keller Williams is a large and growing company with a reputation for being agent-run, Realty Executives got its start in Arizona and has loyal followers.