Industry News

Bringing real estate ethics online

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I have an unusual hobby. I like to lurk on real estate Web sites like Trulia and Zillow. I lurk on the forums pages, where agents give advice and answer questions. I rarely participate in the conversation, because I am not interested in chatting with people who don't use their real names online and who use the sites for a second opinion when they don't like what their Realtor told them. I just don't want to get directly involved. The sites are a great place to get ideas for blog posts. Chances are, if one buyer has a general question, others are wondering about the same thing. And that is the main reason I hang out on the sites and monitor them. It also helps me get into the heads of sellers so I can better answer their questions and objections. The real estate agents who answer questions on the sites or participate in forums scramble to get there first and try to build a relationship, even if it means providing answers to questions that they are not qualified to answer, ...