Last week, at the BuzzRE Orange County event, I had the chance to hear two different agents who are using social media in completely different ways.

Given that both agents were experiencing success with their approaches, it was a great example of how a lot of "best practices" might actually be bunk.

On the one hand was Robin Milonakis, who has a very personality-focused Facebook presence. She has a wait list for Facebook friends because she’s reached the 5,000-friend limit.

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