Industry News

Let’s be honest about blogs and other ‘time-sucks’

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

If you are looking for quick sales or for any kind of instant gratification, you can forget about using social media, especially blogs, Twitter and Facebook pages. They are giant time-sucks. Watching paint dry would be more exciting than watching the readership of my Facebook page slowly grow. If you want a sale today you need to get out there and work it instead of hiding behind a computer screen or having your face in your iPhone. Most sales training classes for real estate emphasize how we can make money today. The spam that hits my inbox is all about getting rich quick. In fact, some days it seems like everyone on the planet has an idea for me on how I can get rich quick. If I wanted to I could spend my entire day attending free webinars that seem to be worth every penny and learn how to get rich quickly. If I were to use my e-mail inbox as a means for "crowdsourcing," or gathering the opinions of a large group of people, it looks like being a short sale or ...