Industry NewsTechnology

Reinventing real estate search

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Are you ready to reinvent your marketing and advertising to match the latest new real estate technology and strategies? If not, know that there's no better time to prepare than right now. For the past two years, there have been a growing number of voices indicating that hyperlocalism is the key to agent marketing success. "Hyperlocalism" is certainly not a new concept in the real estate industry. Anyone who works with a geographical farm has already made their business "hyperlocal." "Guerilla marketing" refers to the fact that major players cannot and will not compete for small slivers of a local market. In other words, the way that individual agents succeed in today's market is by specializing in small market niches -- i.e., by being hyperlocal. To achieve market dominance, you must be more than just an expert on the local real estate market. You must also become an expert on the local lifestyle. This includes understanding the demographic...