Industry News

6 ways agents avoid ‘clunker’ clients

When reputation, smart business practices are on the line

One of the key principles in the Law of Attraction is that if you want to expand your business, you must first have "empty space" in your schedule. The question is how to create it. A number of years ago, I used to routinely talk about how busy my real estate business was. I stopped that habit when one of my best clients listed with another agent. Her reason? "The last time we talked, you sounded stressed out because you were so busy. It didn't sound like you had enough time to handle our listing." Ouch! The lesson here is that every one of our clients wants to feel that their transaction is our top priority. If your schedule is already packed to capacity, increasing your business is virtually impossible.Granted, you could work on selling more expensive properties or decrease your list to sale time by pricing correctly, but what else can you do? Here are six suggestions. 1. Have clarity about who your ideal client is One of the most important steps yo...