Industry NewsTechnology

Is iPad a real estate tool or toy?

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

My iPad came at the end of April. I held out for the 3G model so that it can be used when I am out with clients. I did not see the iPad as a game changer for the real estate industry when I ordered it. But, as I wrote in my March column, I decided that it is something I should have for my business and that it might be a game-changer for me. After playing with it for a couple of weeks I am impressed with the screen, ease of use, instant-on feature, and the battery life. From a productivity point of view I see it as more a content consumer than a content generator. To date I have not written a single article or blog post with it. It is excellent for getting information and presenting it or sharing it. The first thing I did with my new iPad was look at my website and blogs. They all work and look wonderful on the device, except for the virtual tours. My blogs are already optimized for being viewed with mobile devices, but I had never seen them on a touch screen device of an...