'EdgeRank' key to Facebook visibility

Social networking site reveals secret to appearing in news feeds

It’s official: Real estate brokers and agents trying to connect with consumers on Facebook raise their profiles when they create content that’s shared, commented on, or "like" tagged by other users they interact with often.

While it’s obvious that Facebook posts with viral appeal will have higher visibility, Facebook engineers have revealed that compelling content generates a higher "EdgeRank," increasing the likelihood that a post will show up in the news feed of a user’s friends.