Five ways to build personal brand

From Future of Real Estate Marketing

Nobody likes someone who is an ego-maniac. A lot of real estate agents get a bad rap, because some agents think that to build a great personal brand, they need to talk about how great they are. This is very off-putting for many people — especially your Gen X and Gen Y clients who are slow to trust and quick to judge anyone who calls themselves an "expert."

Personal branding — the art of packaging and presenting yourself — has become vital to both career and business development, especially as a real estate agent.