Five ways to build personal brand

From Future of Real Estate Marketing

Don't miss Hacker Connect SF
Dive into the latest Technology affecting RE, July 17, 2018

Nobody likes someone who is an ego-maniac. A lot of real estate agents get a bad rap, because some agents think that to build a great personal brand, they need to talk about how great they are. This is very off-putting for many people — especially your Gen X and Gen Y clients who are slow to trust and quick to judge anyone who calls themselves an "expert."

Personal branding — the art of packaging and presenting yourself — has become vital to both career and business development, especially as a real estate agent.