Industry News

6 strategies for life and business

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

In an earlier column I detailed seven great tips from the speakers at the recent AFIRE (Awesome Females in Real Estate) conference. Today's column shares six more strategies from real estate's top women leaders. 1. Create a Fabulous 50 List Joeann Fossland, founder of Advantage Solutions, has been doing work in the area of social partnering. Social partnering means developing referral and marketing relationships with businesses such as restaurants, cleaners and florists that also serve homeowners in your area. Fossland recommends putting together a "Fabulous 50" list of local businesses in your area. The concept is to share business coupons, discounts and joint marketing to generate more leads for your respective businesses. The power in establishing a Fabulous 50 list is the synergy of marketing as a team. If each member of your Fabulous 50 list also links to your website, the additional links will help your search engine ranking as well. 2. Get more leads fro...