Measuring your success with social media is key. It’s one of the reasons I have a job. I really understand the importance of measuring what works and doesn’t work, looking at our click-through rates from Facebook, Twitter and LinkedIn, and how much traffic this drives to our website.

Along with Google Analytics, I utilize the statistical feature in Hootsuite. I think Hootsuite is a must for any social media manager or anyone who is consistently managing a social media campaign on different platforms.

Measuring your success with social media is key. It’s one of the reasons I have a job. I really understand the importance of measuring what works and doesn’t work, looking at our click-through rates from Facebook, Twitter and LinkedIn, and how much traffic this drives to our website.

Along with Google Analytics, I utilize the statistical feature in Hootsuite. I think Hootsuite is a must for any social media manager or anyone who is consistently managing a social media campaign on different platforms.

Once you are logged into Hootsuite, to view your statistics, look at the lower-left-hand corner of your screen and click the "Launch" button. From there you can check your stats summary or individual messages by clicking "Summary."

You can choose to view stats from the past 24 hours, 7 days, 30 days or custom view. I like this stat a lot because I can see my high traffic days. If you scroll your mouse over each day you will see exactly how many clicks you had that day. You can also print or download the stats into a .CSV file.

You can also see two graphs showing where your traffic is coming from, geographically and from which sites. Below this drop-down menu is an option to view popular tweets. It will show you the top 10 tweets and the amount of traffic you received. This is extremely helpful to see what types of tweets are successful and what are not.

Here is a great article I came across last week: "The 13 Truths About Social Media Management" — great tips and advice!

Of course, measuring the data is only part of managing the process. Now that you have this info, what do you do with it? I use this data two ways:

1. I look at the times of day and days of the week that are "peak times" and adjust my posting around that.

2. I look at my top messages and look at the title and subject. Sometimes the title is more important than the actual content of the article you are posting.

What do you use to measure your return on investment or progress with social media? Please leave a comment below!

Click here to view the original blog post.

Katie Lance is the marketing manager for Inman News. Future of Real Estate Marketing is a part of Inman News.

***

What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×