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How to measure social media strategy and success

From Future of Real Estate Marketing

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Measuring your success with social media is key. It's one of the reasons I have a job. I really understand the importance of measuring what works and doesn't work, looking at our click-through rates from Facebook, Twitter and LinkedIn, and how much traffic this drives to our website. Along with Google Analytics, I utilize the statistical feature in Hootsuite. I think Hootsuite is a must for any social media manager or anyone who is consistently managing a social media campaign on different platforms. Once you are logged into Hootsuite, to view your statistics, look at the lower-left-hand corner of your screen and click the "Launch" button. From there you can check your stats summary or individual messages by clicking "Summary."You can choose to view stats from the past 24 hours, 7 days, 30 days or custom view. I like this stat a lot because I can see my high traffic days. If you scroll your mouse over each day you will see exactly how many clicks you had t...