BrokerageIndustry News

Experience missing in FSBO equation

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I have a friend who is selling his own home. He contacted me last winter and I recommended a listing price based on recent sales in the area. He decided that he needed more money and I told him that I would not list the home at a higher price. He decided to save a buck or two. He paid a fee to have the home listed on the multiple listing service and he will pay a commission to the buyer's agent. At the price I have estimated the home will actually sell for, he could save about $12,000 in commissions if he sold it. Interestingly, he listed it for the same price that he wanted me to list it at. A more logical strategy would have been to use the commission savings to lower the price of the home so that it would sell more quickly. The seller is doing a fine job marketing the home. He has taken some amazing photos of it. He asked me how I would market the home before he decided to do it himself, and apparently he paid attention and did some additional research. He has a camer...