Industry News

Are you a person or a brand?

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Part of the reason blogs and social media work so well is because of that individual voice that speaks to people and interacts with them. The Internet has become humanized with user-generated content. Social media is not for advertising, yet it has become an effective marketing tool.We can get to know the people who may want to do business with us in a non-threatening way. The idea is that people are more likely to do business with someone who they know and like than they are to do business with a stranger. When I hire someone I look at my social network first and ask myself if I have a relationship with someone who can do the work. It is always a person who I know, and not a company logo. We have choices on how we use social media -- and it is in its infancy. We can choose to be a brand or we can choose to be a person. I, for one, have chosen to be a person. My blog posts are written in the same tone as an e-mail to a friend. I write like a person and use my own voice an...