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Location-based, location-based, location-based

Real estate marketing taps location-aware apps

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Location-based mobile applications are not the future, but the present, Matt Galligan, CEO of SimpleGeo, told attendees at Real Estate Connect in San Francisco Thursday.Location-aware apps have exploded in the past year. Social media, entertainment, shopping, and news businesses offer apps that take advantage of smart phones' location-aware capabilities to better engage -- or gain -- customers. The real estate industry can also be part of this "location-based present," Galligan said. "Location, location, location. You guys predicted (its importance) before any of us in the tech industry. Location is context -- a way to better understand your customer and your customer to understand you," Galligan said. SimpleGeo offers an infrastructure for people who want to develop location-aware apps quickly. The company gives developers -- whether in-house or contracted out -- the "back-end" building blocks for such an app so they don't have to build it from scratch....