Location-based, location-based, location-based

Real estate marketing taps location-aware apps

Location-based mobile applications are not the future, but the present, Matt Galligan, CEO of SimpleGeo, told attendees at Real Estate Connect in San Francisco Thursday.

Location-aware apps have exploded in the past year. Social media, entertainment, shopping, and news businesses offer apps that take advantage of smart phones’ location-aware capabilities to better engage — or gain — customers. The real estate industry can also be part of this "location-based present," Galligan said.

"Location, location, location. You guys predicted (its importance) before any of us in the tech industry. Location is context — a way to better understand your customer and your customer to understand you," Galligan said.