SAN FRANCISCO — The National Association of Realtors has a tool for members scrambling to find content for their blog, website or social networks: HouseLogic Realtor Content Resource.
This little-known, members-only section of HouseLogic is dedicated to providing association members with content to establish themselves as experts in their field.
HouseLogic.com launched in February. Its content is geared toward homeowners and offers tips on how to maintain and add value to a home, as well as information and advice on home-related issues.
Aaron Wheeler, education chair for the association’s Young Professionals Network, told attendees about the site at Agent Reboot last week.
HouseLogic "provides consumers with everything they need to empower and educate them about homeownership. We’ve created content that you can easily take, package, e-mail, post to a blog … without reinventing the wheel," Wheeler said.
"Choose one of our collections or create your own and in what format: a Microsoft Word handout, an e-newsletter, a widget to a blog."
Collections of content include such topics as "Get Your Home Sold," "Foreclosure Help: 5 Pros You Need on Your Team," and "Join Forces with Your Neighbors."