One of my favorite sessions at Real Estate Connect SF earlier this month was a panel answering the question: "Is Facebook bigger than Google?"

What do you think? Facebook reports it has more than 500 million active users, and Google sites accounted for about 10.3 billion online searches in June — about 62.6 percent of all online searches that month, Internet research company comScore Inc. reported.

The panelists who spoke during this session were:

Burks spoke about recent changes in Facebook and its new Open Graph platform.

He emphasized that everyone should add Facebook’s "Like" plug-in to their blog (something I need to do ASAP!). It’s one of the easiest ways for people to share your info on Facebook. Also, "liking" a post or page helps to index you in the world of search. This stat was staggering:

"Facebook indexes 25 billion pieces of information a month!"

Drew’s shirt says it best: "Google Me." His shirt doubles as his business card. I love it!

Nicolay talked about Facebook ads and offered some advice:

Set your goals. What do you want to accomplish?

Establish your target criteria. There is a tremendous amount of targeting you can do when creating your ads — including demographic, gender, age, likes, interests, and so much more.

Have compelling content. She spoke a lot about the "nature of the network" — we aren’t likely to click on ads unless they are eye-catching, interesting, funny, or are very relevant to us.

Also, Nicolay said to make sure that the link on your ad is the your most productive link — whether that is a link back to your page or back to your website. Historically, the links that work best are links back to your Facebook page.

It’s easier for someone to "Like" a page and then get to know you and your brand before transacting with you.

Dale Chumbley, famous for his 365 Things to Do in Vancouver page (which now has over 11,000 fans), spoke about do’s and don’ts with Facebook pages.

One of the biggest opportunities agents have is that they know their communities and the ins and outs of neighborhoods better than anyone. On Chumbley’s page there is no mention of him as a real estate agent.

All of his content resides on his blog — so he will always "own" the content — in case anything happens to Facebook. He blogs everyday and links to his blog posts once daily. He said he started his blog 146 days ago and his Facebook page is now No. 4 on Google when someone searches for his county and No. 2 on Google when someone searches for his city.

He does caution about starting a "365" page — it’s a lot of work and a big commitment. But whether your community is large or small, any community could benefit from having a community page created from someone who knows it well — namely, a real estate agent.

Leave your feedback and comments below.

View original post.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription