Agent

Machismo and architecture

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

When it comes to aesthetic matters, some men seem almost embarrassed to express their opinions. That's not too surprising, considering the longstanding stereotype of males who deal with the look of things.Architects, designers and other aesthetes are typically seen as being, shall we say, a long way from the guy on the Brawny package. You needn't look any further than the popular media to find them routinely depicted as effete prima donnas. Rather than risk such associations, many males feign disinterest in how things look, and instead make a pretense of concern for the more manly nuts and bolts of building. They feel compelled to ask questions about lumber grades or circuit breakers, pointedly leaving those sissified aesthetic judgments to their fairer partners. This is all pure swagger, of course. Men are at least as susceptible to appearances as women are, and one look at the things typically bought or used by males will confirm this. Power tools, pickup trucks, bulldoze...