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Market Leader’s losses mount amid transition

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Real estate lead generation and management company Market Leader Inc. said it finished the second quarter with a $3.1 million net loss as it continued to transition away from selling leads generated by sites like in favor of providing customized websites and tools for agents and brokers.Despite trimming losses by 9.3 percent from the first quarter to the second, Market Leader's $6.58 million loss for the first half of 2010 represented an 11.7 percent increase from the same period a year ago. Formerly known as HouseValues Inc., the Kirkland, Wash.-based company relied on portals such as, and to generate most of the leads it provides to real estate agents.The company changed its name in 2008 and began a transition to a business based around providing personalized websites for real estate agents and brokers with integrated lead generation and customer relationship management tools.Market Leader said revenue from its new "Vi...