BrokerageIndustry News

Freeing ‘captured’ homebuyers

Realtor Notebook

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

It is that time of year again. The time of year when the phone calls and e-mails from salespeople come pouring in. I would imagine that business is a bit slow for those who sell to Realtors, just like it is for Realtors. They are getting a bit more aggressive and persistent. In the past few weeks I have encountered some who appear not to understand the meaning of the word "no." When I say "no," I really mean it. End of conversation. Go away now. In my entire life I have never purchased anything because someone called me to tell me about it. It is too bad there isn't a database someplace that lists people who never say yes to a caller. The salespeople say they are just trying to help. And, of course, the e-mails are not spam -- they are newsletters and announcements that I never asked for and have to opt out of. I say go away. Maybe cold-calling works, but it doesn't work with me and it never will. And no, I am not missing out on a once-in-a-lifetime opp...