Industry NewsTechnology

Movement for ‘.MLS’ domain picks up steam

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A total of 34 multiple listing services representing 503,000 real estate brokers and agents are now backing an effort to create and manage a new "generic" top-level Internet domain, .MLS, that only MLSs would be allowed to use.That's up from 18 members in June, when the MLS Domains Association announced it was postponing until next year a planned application to the Internet Corporation for Assigned Names and Numbers (ICANN) to create and manage the .MLS domain.When the MLS Domains Association launched in March, its backers were hoping that at least 175 of the nation's roughly 900 MLSs would sign up by the fourth quarter of 2010.The nonprofit company needs a broad base of support in order to demonstrate to ICANN that its members represent the industry, and to cover the estimated $185,000 cost of filing an application.Backers of the idea say creating a .MLS top-level domain and reserving it for MLSs would help consumers distinguish MLSs from third-party listing sites that have ...