8 ways to put 'squeeze' on Web leads

Marketers say it's all about putting the consumer first

Are you marketing with a complicated website? If so, it may be time to shift to something entirely different.

Most real estate agents are unfamiliar with the concept of a "squeeze page" as it relates to the real estate business. Nevertheless, if you have ever purchased any product online, there’s a good chance that you have come across this very common Web marketing strategy. When properly applied, squeeze pages can be a powerful way to generate high-quality Web leads.

Quite simply, a squeeze page is landing page devoted to a single topic. Most squeeze pages are standalone websites with a single page. In contrast, a typical well-constructed website will normally have landing pages sprinkled throughout.