Industry NewsMarkets & Economy

47% of home sellers slash list prices

Average seller reduces price twice

Don't miss the real estate event of the summer
Join 4,000 real estate pros at Connect SF, Aug 7‑11, 2017

The share of price-reduced homes rose for the sixth straight month in August, according to a monthly review of 26 major markets conducted by national online brokerage ZipRealty. Sellers cut asking prices on 3.26 percent more homes in August than the month before -- a total of 316,561 homes. At the same time, newly listed homes rose less than 1 percent, raising total for-sale inventory to 671,874 homes. The total share of for-sale homes experiencing at least one price cut was therefore 47 percent. The average seller had discounted his or her home twice since its listing. The median amount by which sellers discounted their homes also rose in August: 0.76 percent from July, to $19,092. That's 7.6 percent of the median list price of $249,631, which itself fell 2.1 percent in August. "It appears that homebuyers are taking their time as they don't feel a sense of urgency to make an offer, unless the price is right, and sellers are having to aggressively cut their prices to stay c...