Industry News

5 headline strategies to use every day

Don't throw ad dollars down the drain

Whether it's an ad for a new listing, a blog post, or a description on your website, the headline you select can make or break the success of your efforts. What are the secrets to writing a great real estate headline? We're currently in the midst of planning a new website, blog and marketing campaign for my husband's new e-book. We were considering whether to hire a professional copywriter to write the text for the website.When I discovered that entry-level prices for professional copywriting quickly runs into the thousands, it seemed smart to see if I could figure out a way to do at least part of this myself. While researching copywriting tips, I came across the Advanced Marketing Institute's headline analyzer -- an automated tool that helps you to evaluate "the emotional marketing value of your headlines." The analyzer estimates how effective your headlines are based upon three dimensions.The first category is "intellectual." This category pertains pri...