Google second-guesses your search

Real Estate Tech Review: Google Instant

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Dive into the latest Technology affecting RE, July 17, 2018

Google is in the process of rolling out a new technology, Google Instant, to all of its search platforms. By now, if you’re in the U.S. and using a modern Web browser, you should be seeing Google Instant in action.

This column is going to take a quick look at what Google Instant is and what it might mean for those of you who are concerned with reaching new customers via search engine optimization (SEO) and search engine marketing.

What’s Google Instant?