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Google second-guesses your search

Real Estate Tech Review: Google Instant

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Google is in the process of rolling out a new technology, Google Instant, to all of its search platforms. By now, if you're in the U.S. and using a modern Web browser, you should be seeing Google Instant in action. This column is going to take a quick look at what Google Instant is and what it might mean for those of you who are concerned with reaching new customers via search engine optimization (SEO) and search engine marketing. What's Google Instant? Google Instant is basically a new way of presenting the same search-related information that Google has always shown. In terms of the data-source/business rules/user experience model of understanding software, the changes to Google are primarily in the "user experience" end of things. Before this round of changes, the process to conduct a search was: 1. Type in search query. 2. Press "enter" key or click "Search" button. 3. Wait for the page to refresh. 4. View the search engine resu...