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Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Using digital tools to connect with real people in the real world is a useful tactic for expanding and increasing the strength of your social network. I got an early look at a Poig, an online social tool that helps with this. (Beta tool disclaimer: this thing might get huge or it might implode -- who knows?) Last week I detailed Plancast, a social tool for sharing and discovering events that is similar to Poig in some ways. Poig is about making connections in the real world. But where Plancast is perhaps a bit more formal, Poig is more casual. In geekier terms, the "social object" (coined by marketer Hugh MacLeod to describe the main focus of a particular social activity) of Plancast tends to be an event or conference: large-scale get-togethers. The social object of Poig tends to be something like grabbing a bite to eat or a cup of coffee: small-scale get-togethers. Of course, for most people, if you want to get a cup of coffee you'd just call a person or send...