Let others know where you go

Real estate tech review: Poig

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

Using digital tools to connect with real people in the real world is a useful tactic for expanding and increasing the strength of your social network.

I got an early look at a Poig, an online social tool that helps with this. (Beta tool disclaimer: this thing might get huge or it might implode — who knows?)

Last week I detailed Plancast, a social tool for sharing and discovering events that is similar to Poig in some ways. Poig is about making connections in the real world. But where Plancast is perhaps a bit more formal, Poig is more casual.

In geekier terms, the "social object" (coined by marketer Hugh MacLeod to describe the main focus of a particular social activity) of Plancast tends to be an event or conference: large-scale get-togethers.