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Real estate tech review: Poig

Using digital tools to connect with real people in the real world is a useful tactic for expanding and increasing the strength of your social network.

I got an early look at a Poig, an online social tool that helps with this. (Beta tool disclaimer: this thing might get huge or it might implode — who knows?)

Last week I detailed Plancast, a social tool for sharing and discovering events that is similar to Poig in some ways. Poig is about making connections in the real world. But where Plancast is perhaps a bit more formal, Poig is more casual.

In geekier terms, the "social object" (coined by marketer Hugh MacLeod to describe the main focus of a particular social activity) of Plancast tends to be an event or conference: large-scale get-togethers.