Real estate tech gets more social

PlanetRE platform includes Facebook property search engine

San Jose, Calif.-based planetRE, a real estate tech company, on Tuesday announced a new communication management platform that includes a Facebook property search engine and a customer relations management tool integrating a variety of online networks with modeling and analytics tools.

The planetRE RealFace tool for Facebook can be branded by individual agents, the company announced, and the CRM platform can be used with the Facebook, Twitter and LinkedIn networks, among others.