San Jose, Calif.-based planetRE, a real estate tech company, on Tuesday announced a new communication management platform that includes a Facebook property search engine and a customer relations management tool integrating a variety of online networks with modeling and analytics tools.

The planetRE RealFace tool for Facebook can be branded by individual agents, the company announced, and the CRM platform can be used with the Facebook, Twitter and LinkedIn networks, among others.

The communications platform, dubbed planetRE CM, can be used to identify the return on investment for online campaigns, and gives agents and brokers insights on prospecting efforts via social networks, e-mail and instant messaging, according to the company announcement.

The platform "opens up the idea to salespeople that relationships with clients are developed across multiple platforms through multiple channels," said Subrao Shenoy, planetRE CEO, in a statement.

PlanetRE’s offering is part of an emerging genre of mobile and online tools, such as Gist and SocialMadeSimple, that are intended to help uses consolidate, coordinate and simplify communications on a variety of online platforms.

SocialMadeSimple, which that company describes as an "end-to-end social network marketing content solution for real estate and mortgage industry professionals," this week announced an agreement with Coldwell Banker Residential Brokerage of Arizona and Southern California to provide tools for the company’s roughly 6,500 agents to manage marketing efforts on social networks and blogs.

And Roost, a real estate search technology company, announced last month it was revamping its business model to focus on its "Social Real Estate Toolkit," which includes a Facebook tab and publishing tool that is intended to help real estate professionals gain referral business.

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