Let strategy decide tech tactics

Define goals, resources before getting lost in minutia

This past week I had the opportunity to present at the California Association of Realtors Expo in Anaheim. Since I don’t sell real estate, events like these are always useful for me because I get to hear what sort of challenges people are having.

At the CAR Expo I heard one common challenge over and over again when speaking with attendees: people are overwhelmed with the variety of technology and the pace of change in the types of technology to use.