Industry NewsTechnology

Let strategy decide tech tactics

Define goals, resources before getting lost in minutia

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

This past week I had the opportunity to present at the California Association of Realtors Expo in Anaheim. Since I don't sell real estate, events like these are always useful for me because I get to hear what sort of challenges people are having.At the CAR Expo I heard one common challenge over and over again when speaking with attendees: people are overwhelmed with the variety of technology and the pace of change in the types of technology to use. This, of course, isn't helped by the general clamor and clatter of gurus, experts, well-meaning early adopters and so on. Yes I'm probably guilty in that list somewhere too.There's a lot of technology in the world. And much of it can be brought to bear on the challenges facing the real estate industry. And for every piece of technology there are a handful of people who insist that it's absolutely important to have "strategy" for dealing with the technology.Which got me thinking about the challenge of being overwhelmed by technology...