Using iPad to win listings

Realtor Notebook

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

I love my iPad. Thinking back to when I bought it, I hadn’t even seen one and wasn’t sure exactly what I would use it for. I had read several articles about limitations, but those seem irrelevant now.

I have been using it for six months and I can’t imagine business without it. I am happy that I took a chance on an untested piece of hardware. It has already paid for itself.

When I go on a listing appointment, all I bring with me is my iPad. I can e-mail information to sellers as I am discussing it with them. To date, no one has taken me up on my offer to provide printed materials, but I make the offer just in case.

My listing presentation has never been formal. I use a consultative approach, and my goal is to determine the sellers’ needs and to demonstrate how I can serve them before asking for their business.