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6 ways to get found on the Web

From Future of Real Estate Marketing

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

By KEVIN LISOTA Editor's note: Kevin Lisota, is CEO and co-founder of findwell, a Seattle-area real estate brokerage. Kevin left a career at Microsoft to work in real estate and can be found regularly on his Seattle real estate blog. Every real estate agent wants to be found on the Web. Search engine optimization (SEO) is the art of perfecting your website to appear in the most relevant search results on sites like Google and Bing.The search engines use thousands of computers to crawl and index your Web pages, trying to match the most relevant pages in their index with the appropriate searches being done by consumers. Every website needs to start with interesting, quality content to draw in visitors, but some of the most important improvements you can make to your pages are hidden in the HTML code of each Web page. Let's take a look at six of them. Let's start by doing a search for "Inman News," a site that most of us probably read. When you enter the sea...