BrokerageIndustry News

Why hyperlocal marketing works

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

One of the hottest trends for 2011 is hyperlocal marketing, or serving a very narrow market segment. Will this hot trend work in your area. When I'm out on the speaking circuit, I regularly talk about hyperlocal marketing at my seminars. It's amazing how many agents don't believe it will work in their market. Some of their excuses: "Manhattan is different -- what works somewhere else won't work here.""Our town is too small -- what works in the big city won't work here.""If you want to succeed in our market, you have to be willing to work with people of all types and price ranges." Granted, there are regional differences in terms of how we close transactions and what is required in terms of the state and local regulations. There is no such thing as a multiple listing service in most other countries, for example. Regardless of whether they have access to an MLS, most real estate professionals are eager to market their properties to consumers ...