BrokerageIndustry News

Embrace real estate reviews

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I have decided that agent reviews are a good thing. Consumers like reviews, I like reviews and it is time to embrace the change that is coming. A couple of years ago I found a site that accepted anonymous agent reviews from people using screen names. I found my bio on the site with a lot of inaccurate information. It showed that I had no listings and had me listed as an agent in another city. I insisted that my name be removed from the site, and it was. My information could have been updated, but there was a charge for a premium profile and I wasn't interested. It was just another spammy third-party site trying to monetize listings and Realtors. The best place for agent reviews is through our multiple listing service, and as an industry we need to lead the way. Agent reviews will become more common whether we take an interest in them or not. They can already be found on Yelp and other sites. I would rather see honest reviews of myself -- both good and bad -- through our M...