Facebook: new ways to reach real estate sphere

Messaging platform has marketing shortfalls, pluses

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So Facebook had its big messaging announcement yesterday. What does it mean for real estate technologists and social media gurus? The short answer is: A few new tools for integrating your communications channels.

But those of you who have been reading my column know I like to dive deeper than the short answers. I want to review some of what makes Facebook work (and sometimes not work) for real estate professionals, and then explore the new messaging features.

What does Facebook disrupt?