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Realtor Notebook

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

I remember when e-mail first hit the real estate office I was in. Most of the agents did not have computers in their offices -- they used the shared machines in the resource rooms. They needed help and training to learn what most of us already knew from years of using e-mail as a part of everyday life. It wasn't unusual for agents to check their e-mail once a week. Those of us who brought laptops into the office were met with suspicion as we read our e-mail and worked with consumers on the Internet. We were considered "techies," and techies, in their view, were not as good as salespeople. We were told to get away from the computer and go out and sell. Yet we won business by responding to the e-mail inquiries that other agents didn't see until they were a week old, and we were often asked by our peers to help them log in to the office's computer. Just 10 years later, an agent website and e-mail account are a given, and agents don't get funny looks from their bro...