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8 viral marketing resolutions for 2011

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Advertising is out. Viral marketing, where someone else says how great you are, is in. If you're ready to get people buzzing about what you're doing in your business, here's how to do it. Humans have always engaged in word-of-mouth marketing. Most people happily share their favorite restaurants, the places to get the best deals online, and oftentimes, the name of the Realtor who did a good job for them on their transaction. The old model for real estate marketing was to rely on advertising. Advertising is making others aware of your services using print, radio, television, or Web advertising. There is no interaction and no way to really track how many people saw your newspaper ad or television commercial. The advertising model fails abysmally on the social media. The new model for 2011 is personal engagement online, coupled with providing services to your clients that are so powerful that they become your raving fans. They actively recruit people to contact you and do busi...