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Curation: A cure for Web content blues

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This is the second part of a three-part series. One of the consistent problems I hear about from real estate professionals is supplying a steady stream of content for their websites. Last week I put forth one pretty straightforward solution: Hire someone to make the content and put it on your website. This week, I'll look at a do-it-yourself method to help get content on your site that is relatively less time-consuming than the usual "What do I blog about today?" approach. In the course of doing your work each day, you probably find several Web pages, online videos and so on that are relevant to your audience. These might be local newspaper articles about things that affect your market. They might be national news stories that are similar or have an impact in your region. Maybe it's something that a local blogger wrote about a neighborhood you work in. The point is: You're reading and consuming a bunch of online stuff already. You're also proba...