Real estate brokers take on social media

Real Estate's Social Media Survival Guide: Part 2

For some real estate professionals considering social media marketing, the task can be bewildering and overwhelming. Real estate brokerages across the country handle the job in different ways: some have a designated employee who handles all social media marketing for agents, some let agents do it all themselves, and others range in between.

The GoodLife Team, a boutique real estate brokerage in Austin, Texas, takes the former approach. The brokerage has 12 agents and 3 full-time staff led by Krisstina Wise, its broker-owner and founder.

Wise oversees the GoodLife Team’s image on social media and most of the day-to-day maintenance of accounts. The brokerage uses Facebook and Twitter primarily, but also LinkedIn and Foursquare, among others.