Editor's note: This is Part 2 of a three-part series highlighting strategies for real estate professionals to manage their social media presence. This segment focuses on real estate brokerage strategies for using social media most effectively. Part 1: "6 steps to 'friending' social media," featured advice from social media experts on how real estate professionals can tap into the business potential of social networking without feeling overwhelmed, and Part 3 will explore how brokerages and experts analyze and measure social media success. For some real estate professionals considering social media marketing, the task can be bewildering and overwhelming. Real estate brokerages across the country handle the job in different ways: some have a designated employee who handles all social media marketing for agents, some let agents do it all themselves, and others range in between. The GoodLife Team, a boutique real estate brokerage in Austin, Texas, takes the former ...
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