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It’s all about eyeballs

Letters From the Home Front

Good grief. You would think that something big happened, given the way everyone in the online agent community is freaking out. The cries range from "Mean people will game the system!" to "It's a game-changer!" What's all the fuss? Last week, Zillow announced the introduction of agent ratings on its site, and once again the company threw down the welcome mat for the real estate community. And it seems that for every agent assuming the crash position, there are several others who can't beat a path to Zillow's door fast enough -- with their clients in tow. Now, consumers can publish reviews of agents on Zillow.com. So what? This is nothing new; it's just new to Zillow. Our clients rate us every day and have been doing it for years. They used to serve up the ratings at the supermarket or the block parties, of course, but that was before the birth of the mouse and social media. Now, they dish online. There is no stopping this trend of social search, so there ...